Elevate Your Brand with Water-Resistant Matte Labels & Printers

By Jerry Cohen

Shipping labels are an essential part of any eCommerce business. They ensure that products are delivered to the right customers and help to promote brand recognition. However, plain, black and white shipping labels can be uninspiring and do little to enhance the brand image. By contrast, color label shipping labels can be an excellent way to add value to your eCommerce brand. In this article, we’ll take a closer look at color label shipping labels and how they can help to boost your eCommerce business.

Water Resistance

One of the key advantages of using color label shipping labels is that they are often water-resistant. This is especially important when shipping products that may be exposed to moisture during transport. Traditional paper shipping labels can easily smudge or run when they come into contact with water, which can make them illegible and difficult to scan. By contrast, color label shipping labels are designed to be resistant to water, ensuring that the label remains legible and the product arrives at its destination in good condition.

Matte Labels

Another popular option for color label shipping labels is matte labels. Matte labels are ideal for businesses that want a more subtle, professional-looking label. They offer excellent print quality and are available in a wide range of colors. Matte labels are made from materials such as matte polypropylene, which is resistant to water and tears, ensuring that the label remains legible throughout the shipping process.

Color Label Printer

To print high-quality color label shipping labels, a color label printer is essential. The Epson ColorWorks C4000 is an example of a professional-grade color label printer that is capable of producing high-quality color labels. The printer uses advanced inkjet technology to create crisp, clear images and text, even on matte labels. With a color label printer, businesses can create custom labels with their brand logo, colors, and other design elements, ensuring that the labels not only serve their functional purpose but also promote brand recognition and loyalty.

Brand Recognition

Using color label shipping labels is an excellent way to enhance brand recognition. By incorporating your brand colors, logo, and other design elements into the label design, you can create a cohesive brand identity that extends to your shipping labels. This not only helps to promote your brand but also helps to ensure that your customers recognize your products when they arrive.

In conclusion, color label shipping labels can add significant value to your eCommerce business. With water-resistant options, matte labels, and high-quality color label printers such as the Epson ColorWorks C4000, businesses can create professional-looking labels that promote brand recognition and loyalty. By investing in color label shipping labels, businesses can elevate their eCommerce brand and create a positive customer experience.

  • Jerry Cohen

    As a label industry enthusiast with years of experience, I'm passionate about all things related to color label printing. Join me as we explore the world of color label printing and discover the best solutions for your business needs.