Boost Your Ecommerce: Importance of Color Shipping Labels

By Jerry Cohen

In the world of e-commerce, where logistics and shipping play a crucial role in customer satisfaction, it’s important to stand out from the competition. One way to do this is by using color shipping labels. Color labels are eye-catching, minimize errors, and help your packages stand out in a sea of brown boxes. In this article, we’ll explore the benefits of using color shipping labels for your e-commerce business.


The use of color in shipping labels can have a significant impact on the perception of your brand and the customer’s overall experience. Color is known to evoke emotions and create associations in the human brain, and using bright, bold colors can make your package stand out from the sea of plain, black and white labels.

By using color shipping labels, you can create a memorable and unique brand image, and help differentiate your packages from competitors. A visually appealing label can catch the customer’s eye and create a positive first impression of your brand. This can help increase brand recognition and loyalty, and ultimately drive sales.

Furthermore, the use of color can also convey important information to the customer. For example, you could use red labels for perishable items or fragile packages, which can help ensure that these packages are handled with care. Similarly, green labels could be used for eco-friendly products, which can help communicate your brand values and appeal to environmentally conscious customers.

Minimizes errors

Shipping errors can be a significant source of frustration for both customers and businesses alike. Shipping errors can lead to lost or delayed packages, which can result in negative reviews, returns, and customer churn. However, by using color shipping labels, businesses can minimize the likelihood of these errors occurring.

One of the key advantages of color shipping labels is that they make important information such as the shipping address and tracking number more visible and legible. This can be especially important when dealing with high volumes of packages or when working in a fast-paced environment. Color can help draw attention to the most important information on the label, making it easier for shipping staff to quickly identify and process packages.

In addition to improving legibility, color shipping labels can also help reduce the likelihood of package mix-ups. By using different colors to represent different shipping destinations or carriers, businesses can help ensure that packages are sorted and routed correctly.

Stands out vs. the competition

In the world of e-commerce, there is a lot of competition. Using color shipping labels can help your package stand out among a sea of similar-looking boxes. This can help your package be noticed and remembered by the customer, which can lead to repeat business and positive word of mouth.

When using FBA or other third-party logistics providers, it’s important to ensure that your packages are properly labeled and routed to the correct destination. By using color shipping labels, you can help ensure that your package is easily identified and delivered to the right location. For example, you could use red labels for packages going to one FBA warehouse and blue labels for packages going to another. This can help prevent errors and ensure that your packages are processed efficiently and delivered on time.

In addition to routing, color labels can also be used to help identify and prioritize shipments. For example, you could use green labels for priority shipments and yellow labels for standard shipments. This can help the logistics provider quickly and easily identify which shipments need to be processed first, which can help improve delivery times and customer satisfaction.

Color labels can also be helpful when dealing with international shipping. By using color-coded labels to identify different countries, you can help ensure that your packages are delivered to the correct destination and meet all necessary customs requirements. This can help prevent delays and ensure that your packages are delivered on time.

To take advantage of these benefits, it’s important to invest in a high-quality color label printer. Look for a printer that is easy to use, produces high-quality prints, and is compatible with a variety of label materials. Matte labels are a popular choice for shipping labels, as they provide a professional look while also being durable and water-resistant.

In conclusion, using color shipping labels can be an effective way to stand out in the crowded world of e-commerce. They are eye-catching, minimize errors, and help your package stand out from the competition. By investing in a high-quality color label printer and utilizing matte labels, you can improve the efficiency and effectiveness of your shipping process, and help grow your e-commerce business.

  • Jerry Cohen

    As a label industry enthusiast with years of experience, I'm passionate about all things related to color label printing. Join me as we explore the world of color label printing and discover the best solutions for your business needs.