The Impact of Color Shipping Labels on Brand Identity

By Jerry Cohen

When it comes to shipping products, it’s not just about getting the package to its destination safely and on time. Your shipping label is often the first thing a customer sees when receiving a package, and it can have a big impact on their perception of your brand. That’s why using a high-quality color label printer for shipping labels can make a big difference in how your company is perceived.

The Best Color Label Printer for Shipping

If you’re looking for the best color label printer for shipping labels, you can’t go wrong with the Epson ColorWorks C4000. With its high-quality printing capabilities and durable construction, it’s the perfect choice for businesses that want to make a strong first impression.

The Impact of Color

When it comes to brand identity, color plays a crucial role. Using color in your shipping labels can help reinforce your brand identity and make your packages stand out. Customers are more likely to remember a package that stands out from the crowd, and a well-designed shipping label can help increase brand recognition and loyalty.

Using Color Shipping Labels for Different Shipping Providers

Using color shipping labels isn’t just for your own brand identity, it can also help you stand out among the different shipping providers. For example, using a colorful label on your UPS package can help differentiate it from other packages in the same shipment, making it easier for the recipient to spot.

The Benefits of Matte and Glossy Labels

Matte and glossy labels are two popular options for shipping labels. Matte labels have a non-glossy finish and are great for labels that need to be easy to read without any glare. Glossy labels have a shiny finish and can make colors pop, giving your labels a more vibrant and professional look.


Using a high-quality color label printer for shipping labels can make a big difference in how your brand is perceived. By using color shipping labels, you can reinforce your brand identity and help your packages stand out from the crowd. With the Epson ColorWorks C4000 and its ability to print both matte and glossy labels, you have the flexibility to create labels that meet your specific needs. Whether you’re shipping with UPS, FedEx, or USPS, a well-designed shipping label can help your business make a great first impression.

  • Jerry Cohen

    As a label industry enthusiast with years of experience, I'm passionate about all things related to color label printing. Join me as we explore the world of color label printing and discover the best solutions for your business needs.